Spoke: Typeface for Kinetic Typography

[project description:]
For my BFA thesis in Graphic Design I decided to create a typeface that would be specifically for use on-screeen in kinetic typographic environments. By observing other typefaces while moving I was able to point out trouble spots. While drawing my own typeface I tried to correct as many of these trouble spot as posible. This turned out to be a huge project, I was able to create a uni-directional lowercase typeface that worked very well.

I created posters to hang in the BFA exhibition that was held at the Samuel Dorsky Museum of Art (SDMA) on the New Paltz campus. With these posters I wanted to inform the audience of the purpose of my typeface and also facts about the construction of a typeface in general (the anatomy). Along with the posters, I had a large flatscreen television with a video (below) playing and my process book.

This video is an example of my typeface, Spoke, in motion and in contrast to many other distinctly different typefaces. Hopefully this resolution will still allow you to see how my typeface operates parallel to the others.

The text is sourced from “Romeo and Juliet” by William Shakespeare.