Spoke: Typeface for Kinetic Typography

[project descrip­tion:]
For my BFA the­sis in Graphic Design I decided to cre­ate a type­face that would be specif­i­cally for use on-screeen in kinetic typo­graphic envi­ron­ments. By observ­ing other type­faces while mov­ing I was able to point out trou­ble spots. While draw­ing my own type­face I tried to cor­rect as many of these trou­ble spot as posi­ble. This turned out to be a huge project, I was able to cre­ate a uni-direc­tional low­er­case type­face that worked very well.

I cre­ated posters to hang in the BFA exhi­bi­tion that was held at the Samuel Dorsky Museum of Art (SDMA) on the New Paltz cam­pus. With these posters I wanted to inform the audi­ence of the pur­pose of my type­face and also facts about the con­struc­tion of a type­face in gen­eral (the anatomy). Along with the posters, I had a large flatscreen tele­vi­sion with a video (below) play­ing and my process book. 






This video is an exam­ple of my type­face, Spoke, in motion and in con­trast to many other dis­tinctly dif­fer­ent type­faces. Hope­fully this res­o­lu­tion will still allow you to see how my type­face oper­ates par­al­lel to the others.

The text is sourced from “Romeo and Juliet” by William Shakespeare.