PersonaType: Living Type Specimens

[project description:]
For my Summer Undergraduate Research Experience, my mentor, Amy Papaelias and I undertook the creation of a web app. PersonaType was born with the idea in mind to show how a personality of a typeface can be utilized to represent voice and how the context can shift typeface personality at the sametime.

By using Webtype (through TypeKit), CSS3 animation and a responsive design I constructed the web design and animations to complete the project.

UPDATE (8.6.2012): A heavily revised version of PersonaType was presented at Typecon2012 by Amy Papaelias. Check it out!