Zume Juice Packaging

[project brief:]
Work in a group of four to come up with brand name, fla­vors and gen­eral color scheme. Use col­lage when cre­at­ing design for the juice company’s box and bot­tle labeling.

[my take:]
My design group brain­stormed on the brand name “Zume” and fla­vors we would use, then broke up to cre­ate sep­a­rate designs. By cre­at­ing sev­eral col­lages of juice and veg­eta­bles I uti­lized a stripe on each design to cre­ate a visu­al­iza­tion of what is within the con­tainer. Using par­al­lel­o­grams and color I cre­ated a dynamic design that may appeal to those who may not nor­mally see veg­eta­bles and fruit juices as fun or exciting.