Zume Juice Packaging

[project brief:]
Work in a group of four to come up with brand name, flavors and general color scheme. Use collage when creating design for the juice company’s box and bottle labeling.

[my take:]
My design group brainstormed on the brand name “Zume” and flavors we would use, then broke up to create separate designs. By creating several collages of juice and vegetables I utilized a stripe on each design to create a visualization of what is within the container. Using parallelograms and color I created a dynamic design that may appeal to those who may not normally see vegetables and fruit juices as fun or exciting.